my review of the 2012 dad 2.0 conference

My initial post about my trip to Austin was exceedingly pithy (as was my second post), so I figured y’all need an expanded version.

At the end of Mom 2.0 in April 2011, at the announcement that there’d be an inaugural Dad 2.0 in 2012, my thoughts included:
a) Do we need a separate conference from the moms?  Wasn’t Plessy v. Ferguson overruled?
b) Didn’t some folks try this with marginal success at the M3 Summit in September 2010?
c) Does Texas sell Four Loko?

a) I’m not positive we needed a separate conference, but I don’t think it was a bad idea.  A few of the sponsorships were geared toward men, but most of the companies represented were the ones I’d seen at BlogHers and Mom 2.0.  That said, corporations often market in different ways to men and women, even if the product sold is the same.  I don’t do our family’s shopping, but in more and more households in this country, the “mom does all the shopping” model is going away, so having a focused group of sponsors choosing to partner with dads certainly makes sense.  And, given the plummeting numbers of men finishing high school, going to college, and/or getting into graduate school while manufacturing jobs move overseas or get phased out by automation, households headed by males in the coming decades will become a continuously shrinking percentage (assuming there’s even a male in the household at all).  If nothing else, having a Dad 2.0 meant more focus on us dads, and that’s good.

b) I have no statistical data to rely upon, but from my observation (and I’m nothing if not observant), the inaugural Dad 2.0 Summit was far more successful than the Modern Media Man (“M3″) conference of 2010.  Hell, look at the M3 Summit’s URL (modernmediaman.com), and you’ll see that the content is gone, and it’s got a big ol’ “this domain has expired” note at the top.  There was greater attendance and enthusiasm than I saw at M3 or even the “dad shack” section of Mom 2.0 last year.  And, there are already plans for a 2013 conference.  Had last weekend been a failure, there certainly wouldn’t be a sequel.

c) Luckily, we found no Four Loko.

So, why’d I go?  I wrote the reasons why I wanted to attend Dad 2.0 in my recap post following last year’s Mom 2.0.  I planned to go as soon as it was announced.  To paraphrase myself:  I like and respect Doug a great deal, I wanted to participate (i.e. speak or contribute in other ways), and I wanted to do more “dad blogging” in the future.  Hence my hosting an Atlanta meetup and joining DadCentric in the past year.  But more than those, I enjoy my writing peers.  They’re different from the peers I have in my civilian profession and in my part-time military service.  In many ways, they know me better.

I mean, would I mount a stuffed horse in a hotel lobby at a continuing legal education seminar?


Kinda makes you feel sorry for non-drinkers, don’t it?

Yes, of course I would. But that doesn’t mean I can’t spread my showmanship across different audiences.

I’m rambling.

Here are the reasons I’m glad I went and will go again next year:

Mike from Cry It Out was the last blogger I enjoy reading whom I’d never met.  Now, I have!

I love Esquire magazine and AJ Jacobs‘ books.  I got to meet him too!

Probably my closest friend since childhood recently started dad blogging (despite blogging for nearly 10 years), and he won the free pass at the meetup I hosted, so I got the privilege of going on a trip with him and introducing him to some friends I’ve made online the past 5 years.  That was awesome.

I got to hear this band twice!

And even got a picture with the singer on her birthday!

Why does she not share my enthusiasm here?

I got to see Whit challenge some crusty old cowboy to a duel!  And get his ass kicked!


Maybe dueling’s not your game.  I know–how ’bout a spelling contest?

I learned from Dove’s Men+Care representatives that it actually liked (calling it “hilarious!”) my DadCentric review of their products last fall, which I’m hoping segues into an even bigger project this summer!

I bonded over Civil War history talk and comparisons of battlefield visitation experiences with Craig Heimbuch!

So all in all?  A success on all fronts but the rainy weather.  And I blame Milli Vanilli for that.

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22 Responses to “my review of the 2012 dad 2.0 conference”

  1. Jason says:

    I’m convinced that these need to be done monthly, rather than annually. In Vegas, natch.

    [Reply]

    muskrat Reply:

    @jason, Quite possibly the best idea since speed metal.

    [Reply]

  2. There was a conference for Mom bloggers, and Dad bloggers, what about for us non-parent bloggers? hehe it might be a very small conference and all the sponsors will be porn and internet dating sites.
    Chris Cameron´s last blog post ..Letters to the High Command: Letter Two

    [Reply]

    muskrat Reply:

    @Chris, Please start one. The market NEEDS you.

    [Reply]

  3. Whit says:

    I’m not sure my speling is any beter than my shoting.
    Whit´s last blog post ..I Went to Dad 2.0 and All You Got Was This Lousy Recap

    [Reply]

    muskrat Reply:

    @Whit, Well, this doesn’t bode well at all!

    [Reply]

  4. Angus Nelson says:

    A witty summary, as to be expected. It was great to see you and look forward to keeping up with you until next. Cheers!

    [Reply]

    muskrat Reply:

    @Angus, Great seeing you again! Hope y’all find a nice place to agree upon if you move (even though Huntsville is great!).

    [Reply]

  5. Wolf Pascoe says:

    As the new guy, I appreciated your warmth and welcome, and enjoyed our talks.
    Wolf Pascoe´s last blog post ..On his own

    [Reply]

    muskrat Reply:

    @Wolf, Thanks! Good seeing you again. Hope to see you again soon.

    [Reply]

  6. It was great not being dragged to Magnolia when only our driver wanted to go. Thankfully we made it back intact.

    Thanks for the link to your Dove story. I hope the hand you sniffed was not the same one that I shook.
    Jay- The Dude of the House´s last blog post ..New Kid In Town

    [Reply]

    muskrat Reply:

    @Jay, It totally was, but that’s okay, dude. You’re a better man for it.

    [Reply]

  7. Dove is in for more than it bargained for. They should pay you extra for that.

    Honor to drink with you, sir. Among other things.
    Always Home and Uncool´s last blog post ..Surviving (and Recapping) the Dad 2.0 Summit

    [Reply]

    muskrat Reply:

    @Kevin, Thanks! Looking forward to seeing you soon. I’m trying to talk the Mrs into joining y’all in NC for vacation, too!

    [Reply]

  8. Chad Nikazy says:

    I had a blast. Can’t wait for next year!

    [Reply]

    muskrat Reply:

    @Chad, Woot! Same here.

    [Reply]

  9. Sybil Law says:

    Man, I loved this post until you slipped in that Milli Vanilli and got that song in my head.

    [Reply]

    muskrat Reply:

    @SL, I apologize. I thought you wanted it there.

    [Reply]

  10. Avitable says:

    I was contemplating going, but then they didn’t ask me to be a speaker . . .

    I’ll be at Mom 2.0, though. I belong at either conference equally. Which means not at all.
    Avitable´s last blog post ..The pervert inside: Browser ABCs

    [Reply]

    muskrat Reply:

    @Avitable, Even though it’s called “Dad 2.0,” it’s more about the male bonding, which is something you desperately need.
    I wish I could go to Miami in May, but it’s my weekend to play soldier, sadly. Have fun without me!

    [Reply]

    Avitable Reply:

    Pfft, male bonding is severely overrated and may affect my misogynistic tendencies!
    Avitable´s last blog post ..The pervert inside: Browser ABCs

    [Reply]

  11. Looks like a great time overall!

    [Reply]

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